01 / PAID ADVERTISINGGoogle Ads & PPC
Paid search and advertising campaign support planned around customer intent, business objectives and the available budget.
- Google Ads account and campaign setup
- Search Ads, Display Ads and YouTube Ads
- Shopping Ads and Performance Max, where suitable
- Keyword Planner research, search terms and negative keywords
- Campaign structure, ad groups, match types and ad copy
- Location, device, schedule and audience targeting
- Remarketing, call-focused campaigns and lead generation
- Budget pacing, bidding strategy, testing and optimisation
- Google Ads conversion tracking and landing-page alignment
- Account audits and policy issue review
Metrics reviewed where available: spend, impressions, CTR, CPC, conversions, CPL/CPA and ROAS when reliable sales data exists.
02 / PAID SOCIALMeta Ads — Facebook & Instagram
Campaign planning for awareness, traffic, enquiries, sales and appropriate remarketing.
- Meta Business Suite and ad account setup support
- Campaign objectives, audience research and placements
- Lead forms, messaging and website conversion campaigns
- Ad creative concepts, copy and call-to-action testing
- Meta Pixel, Events Manager and Conversions API support
- Budget, bidding, creative and lead-quality reviews
- Retargeting and custom audiences where permitted
03 / SOCIAL MEDIA GROWTHSocial Media Marketing & Management
Consistent content and profile management designed to improve discoverability, engagement and brand communication.
- Instagram, Facebook, LinkedIn and other suitable platforms
- Profile setup, bio optimisation and brand positioning
- Monthly content calendar and content pillars
- Posts, carousels, stories, reels and short-form video planning
- Captions, hashtags, creative direction and scheduling
- Community engagement and response guidance
- Organic reach, engagement, profile visits and link-click analysis
- Social media growth strategy and performance reporting
Follower growth and engagement depend on audience fit, content quality, consistency and platform distribution; no specific result is guaranteed.
04 / GOOGLE BUSINESS PROFILEGoogle Business Profile & Local SEO
A dedicated service for businesses that want accurate local business information and stronger local search visibility.
- Google Business Profile setup and optimisation
- Primary and secondary categories, services and business description
- Address, service area, phone, hours and website consistency
- Google Maps and local keyword optimisation
- Photos, posts, product/service information and profile updates
- Review response and reputation management guidance
- Duplicate listing, verification and profile issue support
- Local citations, directories and NAP consistency
- Location landing pages and local SEO reporting
Profile eligibility and visibility are subject to Google's guidelines and local ranking factors. No guaranteed ranking or reinstatement.
05 / SEARCH ENGINE OPTIMISATIONComplete SEO — On-Page, Off-Page & Technical
Improve how search engines understand your pages and how potential customers discover relevant information.
- Keyword research: primary, secondary, long-tail and local terms
- Search intent and competitor analysis
- On-page SEO: titles, meta descriptions, headings, URLs and internal links
- Content SEO, blog optimisation and service-page structure
- Product page, category page and e-commerce SEO
- Technical SEO: crawlability, indexability, canonical tags and redirects
- XML sitemap, robots.txt and broken-link checks
- Image SEO, alt text, schema and structured data
- Off-page SEO, backlink audits, ethical outreach and digital PR support
- Google Search Console, indexing and organic performance reporting
- Page speed, mobile usability and Core Web Vitals recommendations
SEO outcomes depend on competition, site condition, content, authority and time. Rankings are not guaranteed.
06 / E-COMMERCE & MARKETPLACESProduct Listing & Marketplace Management
Product catalogue support for online stores and marketplaces, subject to seller access, category eligibility and each platform's rules.
- Amazon Seller Central and product listing optimisation
- Flipkart Seller Hub catalogue and listing support
- Myntra fashion catalogue support, where eligible
- Meesho, AJIO, Snapdeal and other supported marketplaces
- Shopify and e-commerce store product uploads
- Product titles, descriptions, bullets, attributes and search terms
- Category mapping, SKU, size, colour and variant organisation
- Product images, listing quality checks and catalogue consistency
- Bulk upload through platform-approved Excel/CSV templates
- Listing errors, suppression checks, inventory and catalogue maintenance
- Marketplace SEO, sponsored listings and shopping campaign readiness
Marketplace names are used descriptively; no official partnership or platform affiliation is implied.
07 / WEB DEVELOPMENTWebsite Development & Landing Pages
Responsive websites and landing pages that explain your offer clearly and make the next step easy.
- Business, service and corporate websites
- WordPress and supported e-commerce website development
- Campaign landing pages and lead capture pages
- Website redesign, mobile responsiveness and accessibility basics
- Product pages, category pages and site navigation
- Contact forms, WhatsApp links and call-to-action placement
- On-page SEO, metadata, sitemap and structured content
- Domain, DNS, hosting, SSL and deployment support
- Website speed optimisation, maintenance and content updates
- Payment, CRM and third-party integrations within agreed scope
08 / EMAIL MARKETINGEmail Campaigns & Automation
Useful, permission-based email communication that supports customer relationships and repeat engagement.
- Newsletter and promotional email campaigns
- Email templates, subject lines and copywriting
- Subscriber segmentation and list hygiene
- Welcome, nurture and follow-up sequences
- Abandoned-cart and retention flows where tools support them
- Automation workflows and CRM integration support
- Sender-domain configuration guidance: SPF, DKIM and DMARC
- Deliverability, bounce, click and conversion reporting
- Consent, unsubscribe and suppression-list practices
09 / ANALYTICS & CONVERSION TRACKINGGA4, Tag Manager & Reporting
Measure useful actions so campaign and website decisions can be based on more than clicks alone.
- Google Analytics 4 setup and event planning
- Google Tag Manager tags, triggers and variables
- Google Search Console and sitemap setup
- Google Ads and Meta conversion tracking support
- Form, call and WhatsApp click measurement where supported
- E-commerce purchase events and product feed diagnostics
- UTM naming, channel reporting and funnel analysis
- Conversion rate optimisation and A/B test recommendations
- Dashboard setup and tracking quality checks
10 / LEAD GENERATION & CRMLead Generation, Funnels & Follow-Up
- Lead-generation strategy and campaign planning
- Landing pages, enquiry forms and call/WhatsApp journeys
- Lead qualification fields and source tracking
- CRM pipeline setup and lead-status organisation
- Follow-up workflow planning and marketing automation
- Lead quality, cost per lead and sales conversion reviews
- Customer journey and funnel improvement recommendations
Lead volume and lead quality vary with the offer, audience, competition, response speed and sales process.
11 / YOUTUBE & VIDEO SEOYouTube Marketing & Video Optimisation
- Channel setup and profile optimisation
- Topic and keyword research
- Video titles, descriptions, metadata and playlists
- Thumbnail concepts and content planning
- Shorts and long-form video strategy
- Audience retention and channel analytics review
- YouTube Ads support and video campaign planning
12 / CREATIVE & CONTENT PRODUCTIONGraphic Design, Ad Creatives & Video Editing
- Digital ad banners and promotional creatives
- Social media posts, stories and carousels
- Product listing images and catalogue graphics
- Reels, Shorts and promotional video editing
- Captions, subtitles, thumbnails and format adaptations
- Creative variations for campaign testing
- Copywriting, content briefs and brand messaging
13 / ADDITIONAL DIGITAL SUPPORTReputation, Research & Marketing Systems
- Online reputation and review response support
- Competitor and market research
- Affiliate and influencer campaign coordination
- Consent-based WhatsApp marketing using approved tools
- Directory listings and business citation consistency
- Marketing audits and consulting
- CRM, form and workflow integration support
- Campaign reporting, documentation and ongoing optimisation